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BMW Guggenheim Lab finally finds a place in Berlin

BMW Guggenheim Lab finally finds a place in Berlin

Photo provided by BMW Guggenheim

  • Agence France-Presse

The automaker BMW and the Guggenheim Museum in New York announced Tuesday that they have found land to install their urban design forum project in Berlin, after being “chased” from a first site considered by threats from disgruntled residents.

Initially, the BMW Guggenheim laboratory, which is doing a world tour of metropolises, was to stop in May and for two months on a plot of land in the district of Kreuzberg, one of the centers of alternative culture in Berlin.

But the installation had been suspended about two weeks ago, due to threats received from residents and extreme left groups who are fighting against the gentrification of this cosmopolitan district and the soaring property prices. .

It is finally in the trendy Prenzlauer Berg district that the laboratory will stop, from June 15 to July 29, announced the Guggenheim foundation in a press release.

“Moving the lab was not an easy decision, but we are happy to have found an alternative solution with the Pfefferberg (an old brewery located on a hillock and which accommodates bars, restaurants and artists’ galleries) quickly acceptable, “said Richard Armstrong, director of the foundation, in the release.

The foundation also recalls that the Pfefferberg was its very first choice, from June 2010, before considering moving to the larger field of Kreuzberg.

The suspension of the project had caused a controversy in the German capital, crushed by a debt of more than 60 billion euros and which relies heavily on tourism and culture to compensate for the very great weakness of its industry.

The mayor of Berlin, Klaus Wowereit, known among other things for celebrating “poor, but sexy” Berlin, was personally committed to finding a fall-back solution.

The BMW Guggenheim Laboratory, which presents itself as a discussion forum on urban architecture and technologies, is to be set up in nine metropolises in six years. After Berlin, he must go to Bombay.

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